#黃亭容 0504

JIMMY CHOO

Summary:
    His persistence in hand-making shoes shows his playful spirit and an empowered sense of glamor.

Vocabulary:

1. Gobsmacked目瞪口呆的
2. Organza紗
3. Ambassador大使
4. Patronage贊助
5. Endorsement認可

Reflection:
    Inheriting the shoe business in his family, Choo clearly had a voice of his own. He had a way of making shoes for his patronages. First, his clients had to make an appointment with him, and discuss what kind of fabric or look he or she wants by making requests. Secondly, Choo would make a sketch of the shoe they discussed. Finally going to the fitting stage, customers can try on their shoes and see if it turned out the way they wanted. To me, this is the highest level of fashion, not only can a designer design what he wanted, but also meeting customers' needs. This is definitely one big challenge that only a few could do.