#湯佳佩 0309

The Tale of Thomas Burberry

Summary:

    The brand Burberry has experienced a journey from gabardine or trenches designed for people who went to extreme places for warfare or flew across the world in order to break records to fashion items which are not only elegant but also practical.

Vocabulary:

fabric   織物                          windbreak 風衣

lining 襯裡                            inclement  氣候險惡的                                          

double-breasted 雙排釦           civilian  老百姓

check pattern 格紋                  water-resistant  防水的

cashmere 羊絨                        trade mark  註冊商標

texture 質感                           shoulder-trap  肩章

trench coat  戰壕軍衣             D-ring   腰帶扣

Reflection:

    What makes Burberry a brand of high achievement? There are two answers arising in my mind. Firstly, Burberry gives a trench coat not merely function, but art layout too. Secondly, it is detail-concentration that changes general clothing into fashion items.

Notes:

1. Fashion has lots to do with history. ( e.g. From “go to war” to “go to work”)

2. Three features of Monogrammed Scarf:

Check pattern; cashmere texture; woven in Scotland

3. Check is consisted of crossed horizontal and vertical lines forming squares. The most classic Burberry check usually uses camel color.

4. Chronological table:

1856 --the brand was established by 21-year-old Thomas Burberry in London

1897--the first trench coat

1909--the trade mark

1926--Thomas Burberry passed away

2016--innovation of the brand

5. The logo of Burberry: Equestvian knight(means forward)